Electronic labels in practice

Novitus – Centrum Technologii Sprzedaży Comp SA has performed Poland’s first implementation of the electronic shelf labeling system (ESL) Pricer in DotMatrix technology, based on the so-called e-paper system.

This Novitus implementation took place at one of the newly opened shops of the Zielony Koszyk chain in the Podkarpacie region. The implementation proves that electronic shelf labeling is not a solution restricted solely to large chain stores. Quite the contrary – the flexibility of small chains and local points of sales, the simpler investment decision-making process at such companies and the easy calculation of costs and benefits will mean that such outlets are ever more often interested in electronic shelf labeling systems. The Zielony Koszyk chain is a very good example here, and its satisfied owners the best recommendation.
The electronic shelf labeling system at the Zielony Koszyk outlet was integrated with the TOP 9000 sales system of the Rzeszów-based TOP SA.